Market Challenges - Traditional Marketing Channels

The effectiveness of traditional marketing channels in promoting on-chain activities is dwindling due to several key factors:

Information Saturation: The overwhelming volume of content on social media platforms makes it increasingly difficult for Web3 initiatives to capture attention.
Misaligned Incentives: These platforms are designed to maximize internal engagement, often neglecting the promotion of external, on-chain activities.
Centralized Control: The centralized governance of content on these platforms conflicts with the decentralized ethos of Web3, limiting the reach and impact of marketing efforts.
Opaque Acquisition Costs: The complexity and lack of transparency in measuring customer acquisition costs obstruct effective marketing planning.
Uncertain Engagement Outcomes: The correlation between social media growth and actual on-chain engagement remains uncertain, offering no guarantees of user activity.